I began pursuing digital design as a hobby. This hobby lead to web design and development, initially doing freelance projects while completing a Master’s degree in English Literature. One such project lead to a full-time position at McGeary & Associates, a Connecticut-based electronic publishing company, and to the beginning of my career in digital design.
After completing my degree, I moved to Las Vegas, Nevada and began working at Electronic Arts – Westwood Studios on their video game franchises Command & Conquer, Red Alert, and Dune among others. It was at Westwood that I first caught the bug for interface and interaction design.
When EA decided to shutter Westwood and relocate its talent to California, I instead moved to MGM MIRAGE, working as a digital designer in what was predominantly a print design shop. The demand from the MGM MIRAGE properties (Bellagio, MGM Grand, Mandalay Bay, TI, among others) for digital assets grew dramatically and I was charged with hiring additional talent for my team. Within a short time my team became its own department and I was given the title of Director of Electronic Design. We provided the properties with mini-sites for concerts and tournament, digital assets and animation for screen displays on the gaming floor, lounges and nightclubs, and even a number of restaurants. It was also during this time that I began conducting customer research and usability studies.
Eventually it was time to leave Las Vegas and settle in Denver, Colorado where I took a position at EffectiveUI, a UX agency subsequently purchased by Ogilvy. There I worked as a Production Designer and Lead Experience Architect, creating wireframes, comps, and prototypes. In addition, I conducted user research and usability testing throughout the U.S. as well as in Europe, Asia and the Middle East.
After six years, I wanted to develop an experience that I could own for a longer duration than agency work permitted. I wanted to see the effect of my design and be able to iterate on it. eBags presented me with just such an opportunity as well as giving me ecommerce experience. I recreated their mobile experience, moved them from a five page checkout funnel to a single page, oversaw a third party’s creation of our mobile app and, finding considerable friction points in it, took ownership of the project and redesigned it for its v03 release.
In March of 2019, I was hired as Senior UX Designer for the Verizon business unit, Verizon Location Technology. The technology being explored by this organization has required me to adapt my design philosophy and has posed so many intriguing questions. What is user experience when one of the end users is a mobile robot? What interaction conventions will dominate an augmented reality experience? What role does a digital map play for passengers when directions and routing are managed by autonomous vehicle systems? It has been a remarkable learning experience.
Throughout my career, I have been an evangelist for user-centered design both within my companies and the clients they’ve represented and also in speaking on the topic at conferences. I enjoy the challenge of creating useful, usable and desirable experiences and understanding those who will engage with them.