Tatra Banka, a member of the Austrian Raiffeisen Bank International AG with a presence throughout Central and Eastern Europe, engaged EffectiveUI to help create its online banking experience. This was an eye-opening project. The team selected for the project had experience with online banking projects in the US. We had no idea how radically different the banking system in which Tatra operated would be. It proved an exciting challenge, with a trip to Slovakia and Vienna to better understand how users were accustomed to and expected to conduct their banking. In the end, we created an online experience that addressed banking, investment, credit cards, and retirement accounts. Perhaps most interestingly, Tatra had a user persona for us to consider while designing. That persona was James Bond.