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CenturyLink Prism TV User Research

Project Summary

CenturyLink was about to kick off its marketing effort for its Prism TV entertainment service.  Two variations of an informational marketing and service configuration site were produced and I conducted A/B usability testing on them, using co-located and remote moderated usability sessions with individuals from CenturyLink’s four primary markets across the US.  I used the feedback from this testing to provide a third alternative that combined the strengths from the two variations and addressed the friction points participants encountered in both.

Project Assets

User research process and protocol

User research participant summary

A/B test analysis

Key user feedback review

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